Fraley Carlton, MBA, AIF®
Fraley Carlton helps clients by providing independent advice to help them pursue their financial goals. Fraley serves a diverse clientele of individuals, families and institutions interested in saving and investing for a confident financial future. She uses a disciplined approach to planning that begins by determining their current financial state and their financial blind spots.
After careful analysis, she recommends suitable strategies to build wealth and work toward the client’s goals. After implementing the plan, Fraley institutes a process to review progress and to make any necessary adjustments as clients prepare for and transition through their stages of life. Clients can expect Fraley to build long-term relationships and deliver dedicated and focused service and accessibility as she works hard to earn and keep their trust as a financial planner and family advisor.
She currently serves on the Raymond James Women’s Advisory Council, as well as the Raymond James Practice Management Council. Fraley is proud to have been named to the Forbes Top Women Wealth Advisors list (2020, 2022), the Forbes Best-In-State Advisor in Georgia (2022, 2023) and Top Wealth Advisor Mom List, Working Mother Magazine (2021).
Fraley founded Pentas Wealth Management in 2016 and has more than 20 years of financial service experience. She previously held positions with industry-leading investment firms as a financial advisor, as well as a bond and stock analyst. Fraley earned an MBA in finance from the Collat School of Business and a BS in psychology from Birmingham-Southern College.
Outside of work, Fraley is the mother of two wonderful daughters and currently serves as the Chairwoman of the Colquitt County Arts Foundation and serves on the boards of the Community Foundation of South Georgia and the Boys and Girls Club of Moultrie/Colquitt County.
Raymond James is not affiliated with any independent organizations mentioned above.
Forbes Top Women Wealth Advisors (2022)
The Forbes ranking of America’s Top Women Advisors was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: wealth advisors with a minimum of seven years of experience, client impact, industry experience, review of best practices and compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Research summary (as of February 2022): 34,500 nominations were received, based on thresholds (9,850 women) 18,465 advisors were invited to complete the online survey. 13,549 advisors were interviewed by telephone. 2,610 advisors were interviewed in-person at each advisor’s location, and 1,203 were advisor web-based interviews. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results. Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. For more information, please see shookresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC. Raymond James is not affiliated with Forbes or SHOOK Research, LLC. This ranking is not indicative of an advisor’s future performance, is not an endorsement and may not be representative of an individual client’s experience.
Forbes Best-In-State Wealth Advisors (2022, 2023)
The Forbes ranking of America’s Top Women Wealth Advisors Best-In-State, developed by SHOOK Research, is based on an algorithm of qualitative and quantitative data, rating thousands of wealth advisors with a minimum of seven years of experience and weighing factors like revenue trends, assets under management, compliance records, industry experience and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. This ranking is based upon the period from 02/04/22 to 09/30/22 and was released on 02/01/2023. Research Summary (As of February, 2023) 38,314 nominations were received and approximately 1,700 women won based on thresholds. This ranking is not indicative of an advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit for more info.
2021 Top Wealth Advisor Moms (2021)
SHOOK™ Research considered women advisors with children living at home under 21 years of age. The ranking algorithm is based on qualitative measures derived from telephone, virtual and in-person interviews and surveys: service models, investing process, client retention, industry experience, review of compliance records, firm nominations, etc., and quantitative criteria, such as assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC. Neither SHOOK nor Working Mother receives compensation from the advisors or their firms in exchange for placement on a ranking. Research summary (as of 3/31/2021): from a total universe of 300,000 advisors, based on our thresholds we received 33,123 nominations, of which approximately 20% (6,624) were women and less than a quarter (1,400) at the time were mothers with children under the age of 21 and living at home. A final list of the top 500 advisors was then compiled based upon the quantitative criteria. Raymond James is not affiliated with Working Mother or SHOOK Research, LLC. This ranking is not indicative of an advisor’s future performance, is not an endorsement and may not be representative of an individual client’s experience. Neither Raymond James nor any of its financial advisors or RIA firms pay a fee in exchange for this award/rating. For more information, see shookresearch.com.